| Is there room for improvement in Edinburgh Rugby's Marketing Efforts? |
| Yes |
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89% |
[ 62 ] |
| No |
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10% |
[ 7 ] |
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| Total Votes : 69 |
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Derrick Lee's #1 Fan
World Cup Star
Joined: 04 Feb 2004
Posts: 1653
Location: Glasgow University, a smidgen to the west of the Tower
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 Posted: Thu Aug 21, 2008 9:58 am Post subject: |
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| royc wrote: | | The target audience needs to be wider if the numbers are ever to increase sufficiently. That means putting an attractive proposition before loads of people who don’t think about attending matches, usually don’t know they’re on or even that ER exists - and anyway don’t see what’s in it for them. |
Emphasis mine.
| royc wrote: | | What on earth is the public meant to take from...‘Edinburgh’s got talent’ (And? So? Therefore....? So have Haddington and Livingston and Dunfermline, so what are we on about?). |
See previous quote.
If I'm the one missing the point feel free to educate me. But to my mind outreach work of the kind being undertaken in EGT is a very important way of generating interest in the club. You're right that it's probably not having much of an impact in Dunfermline or Haddington or Livingston, but at the end of the day the city is where the bulk of the club's customers are going to come from, and so that's why this particular project is being focused on the city.
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GuitarHero
World Cup Star
Joined: 03 Mar 2007
Posts: 198
Location: The Shire
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| Posted: Thu Aug 21, 2008 10:02 am Post subject: |
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| Oldsalt wrote: | Changing tack a little.
We have three season tickets in the household. All three vouchers for friends are being taken up by non rugby watching friends.
How many are you bringing on saturday?  |
2 for us  |
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Tarquin
World Cup Star
Joined: 03 Feb 2008
Posts: 168
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| Posted: Thu Aug 21, 2008 11:02 am Post subject: |
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| Derrick Lee's #1 Fan wrote: | | royc wrote: | | The target audience needs to be wider if the numbers are ever to increase sufficiently. That means putting an attractive proposition before loads of people who don’t think about attending matches, usually don’t know they’re on or even that ER exists - and anyway don’t see what’s in it for them. |
Emphasis mine.
| royc wrote: | | What on earth is the public meant to take from...‘Edinburgh’s got talent’ (And? So? Therefore....? So have Haddington and Livingston and Dunfermline, so what are we on about?). |
See previous quote.
If I'm the one missing the point feel free to educate me. But to my mind outreach work of the kind being undertaken in EGT is a very important way of generating interest in the club. You're right that it's probably not having much of an impact in Dunfermline or Haddington or Livingston, but at the end of the day the city is where the bulk of the club's customers are going to come from, and so that's why this particular project is being focused on the city.
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True but if being objective theyre not even doing a fraction of that. |
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Derrick Lee's #1 Fan
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Joined: 04 Feb 2004
Posts: 1653
Location: Glasgow University, a smidgen to the west of the Tower
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| Posted: Thu Aug 21, 2008 11:46 am Post subject: |
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| Tarquin wrote: | | True but if being objective theyre not even doing a fraction of that. |
I'm defending the idea, not its implementation.
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Loops
World Cup Star
Joined: 26 Apr 2004
Posts: 3254
Location: Building CVs.
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| Posted: Thu Aug 21, 2008 1:59 pm Post subject: |
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| Oldsalt wrote: | Changing tack a little.
We have three season tickets in the household. All three vouchers for friends are being taken up by non rugby watching friends.
How many are you bringing on saturday? |
Four for us. |
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Kuffs
World Cup Star
Joined: 19 Apr 2005
Posts: 162
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| Posted: Thu Aug 21, 2008 5:07 pm Post subject: |
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| Oldsalt wrote: | Changing tack a little.
We have three season tickets in the household. All three vouchers for friends are being taken up by non rugby watching friends.
How many are you bringing on saturday? |
9 - including myself |
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Oldsalt
World Cup Star
Joined: 13 Mar 2008
Posts: 251
Location: Fife
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| Posted: Fri Aug 22, 2008 10:56 am Post subject: |
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My neighbour did not know that Edinburgh were playing Wasps on saturday until I mentioned it yesterday. Another four coming!
Fine keep targeting Edinburgh but there is little or no advertising in this part of the world (Fife) to promote the game. Yes the marketing has to be improved.
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Derrick Lee's #1 Fan
World Cup Star
Joined: 04 Feb 2004
Posts: 1653
Location: Glasgow University, a smidgen to the west of the Tower
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| Posted: Fri Aug 22, 2008 1:10 pm Post subject: |
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| Oldsalt wrote: | | Fine keep targeting Edinburgh but there is little or no advertising in this part of the world (Fife) to promote the game. Yes the marketing has to be improved. |
The SRU still consider Fife to be part of the Midlands. Though technically the club isn't part of the regional structure and so doesn't necessarily have to adhere to those boundaries.
How do our supporter numbers in Fife compare with those in the Lothians anyway?
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Oldsalt
World Cup Star
Joined: 13 Mar 2008
Posts: 251
Location: Fife
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| Posted: Fri Aug 22, 2008 1:24 pm Post subject: |
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DL#1F
My neighbours are originally from Dalkeith and moved here because of their jobs.
If we are the "Midlands" and don't count for advertising can the SRU give the Reds back to us and have a third pro team.  |
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Tarquin
World Cup Star
Joined: 03 Feb 2008
Posts: 168
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| Posted: Fri Aug 22, 2008 1:33 pm Post subject: |
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| Oldsalt wrote: | My neighbour did not know that Edinburgh were playing Wasps on saturday until I mentioned it yesterday. Another four coming!
Fine keep targeting Edinburgh but there is little or no advertising in this part of the world (Fife) to promote the game. Yes the marketing has to be improved.
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I hink no advertising is right. I have seen virtually none even in Edinburgh. |
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Derrick Lee's #1 Fan
World Cup Star
Joined: 04 Feb 2004
Posts: 1653
Location: Glasgow University, a smidgen to the west of the Tower
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| Posted: Fri Aug 22, 2008 1:55 pm Post subject: |
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| Oldsalt wrote: | DL#1F
My neighbours are originally from Dalkeith and moved here because of their jobs.
If we are the "Midlands" and don't count for advertising can the SRU give the Reds back to us and have a third pro team. |
I didn't say Fife didn't count for Edinburgh advertising. In fact if you go back to my last post and actually read the thing this time I think you'll find I said pretty much the exact opposite! 
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royc
International
Joined: 06 May 2006
Posts: 55
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| Posted: Sun Aug 24, 2008 11:04 pm Post subject: |
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o | Quote: | yc wrote:
What on earth is the public meant to take from...‘Edinburgh’s got talent’ (And? So? Therefore....? So have Haddington and Livingston and Dunfermline, so what are we on about?).
See previous quote.
If I'm the one missing the point feel free to educate me. |
The point DL1Fan i s that 'Edinburgh's got talent' is not a recognisable or valid proposition in advertising terms. What exactly is being proposed to the customer that they can sign up to? Come on, it's a vapid slogan! The proposition might be something like, Because Embra's got talent, you're missing out on a great day's adventure if you don't get down there, or something like that. The proposition is a statement that defines the central drive of the ad campaign. How it's translated into an award-winning, bum-shifting headline is a job for the creatives. But ''Embra's got talent' ticks no known boxes in that matrix. |
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jrp
World Cup Star
Joined: 19 Apr 2005
Posts: 415
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| Posted: Mon Aug 25, 2008 8:16 am Post subject: |
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| Wouldn't it be better if you tried to resurrect the dying FOSRS instead of bitching and whining here? |
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Derrick Lee's #1 Fan
World Cup Star
Joined: 04 Feb 2004
Posts: 1653
Location: Glasgow University, a smidgen to the west of the Tower
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| Posted: Mon Aug 25, 2008 10:21 am Post subject: |
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| royc wrote: | | The point DL1Fan i s that 'Edinburgh's got talent' is not a recognisable or valid proposition in advertising terms. What exactly is being proposed to the customer that they can sign up to? Come on, it's a vapid slogan! The proposition might be something like, Because Embra's got talent, you're missing out on a great day's adventure if you don't get down there, or something like that. The proposition is a statement that defines the central drive of the ad campaign. How it's translated into an award-winning, bum-shifting headline is a job for the creatives. But ''Embra's got talent' ticks no known boxes in that matrix. |
Roy - I think we're coming at this from different angles to be honest. You seem to be trying to see "Edinburgh's Got Talent" as an advertising campaign whereas I see it as an outreach project designed to raise awareness of the club among the wider public - something you obviously agree is lacking. The advertising campaign is surely all the stuff with "Are You IN?" plastered across it, and while a case could be made that that's a bit on the crass side, I don't consider it to be any more crass than any of the advertising we had when the Carruthers were in charge. Not being based in Edinburgh either I'm not in a position to comment on how the two things are joining up, which I suppose is the key, but I think the idea of projects like EGT has mileage.
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Derrick Lee's #1 Fan
World Cup Star
Joined: 04 Feb 2004
Posts: 1653
Location: Glasgow University, a smidgen to the west of the Tower
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| Posted: Mon Aug 25, 2008 10:22 am Post subject: |
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| jrp wrote: | | Wouldn't it be better if you tried to resurrect the dying FOSRS instead of bitching and whining here? |
Are you a friend of his?
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