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Wottie wrote:So my read of this is that the badge / logo released this week is temporary and a new one is coming to tie in with teh new stadium opening! Not sure that's going to auger too well for the sale of shirts and merchandise if this is the case. Bad enough having a wardrobe full of redundant Black and Red gear without adding to it with some blue and orange gear!
Weegie wrote:Wottie wrote:So my read of this is that the badge / logo released this week is temporary and a new one is coming to tie in with teh new stadium opening! Not sure that's going to auger too well for the sale of shirts and merchandise if this is the case. Bad enough having a wardrobe full of redundant Black and Red gear without adding to it with some blue and orange gear!
If all that is changing is the badge / logo, surely that is no big deal? The kit changes every year anyway, so as long as they stick to the colours announced the logo changing will just be one of the details that change on the kit.
I am coming round to being actively excited about this. Things are changing on the pitch so they could have chosen to evolve elsewhere. Instead they have chosen to cut links to the unsuccessful immediate past, and go back the original roots to make a fresh start for this incarnation of Edinburgh. It is a new dawn for Edinburgh Rugby with a fresh start across the board. I groaned inwardly when I first heard about this, but now I like it even though there are details I'd quibble with.
I'm fairly sure people turning up in the old red and black will still be recognised as Edinburgh supporters. I for one have no intention of ditching my Edinburgh jacket.
It does beg the question of why Edinburgh are not going straight to the logo coming out next year instead of having a temporary one.
Weegie wrote:If all that is changing is the badge / logo, surely that is no big deal? The kit changes every year anyway, so as long as they stick to the colours announced the logo changing will just be one of the details that change on the kit.
It does beg the question of why Edinburgh are not going straight to the logo coming out next year instead of having a temporary one.
Crichton Gunner wrote:Would be strange to have a new logo for one year, sort of a non-brand rather than re-brand if that happens. Maybe someone has misunderstood what Petrie meant, but I guess we'll see.
Regarding the name, it's being said that there's no change. But we seem to be Edinburgh now, not Edinburgh Rugby, so to me it does seem like a minor but significant change. I'm all in favour of dropping Rugby from our name, it always seemed completely pointless to me. Am I the only person seeing this as a change?
Wottie wrote:Reading the Offside Line article in detail this morning and noticed this bit:
7. How does this new facility tie-in with the club’s rebranding?
JP: “This is the next step in our transformation as a club. The work Cockers [Richard Cockerill] has done with the performance group during the course of this year has been great, and the transformation of that group and the way they have performed on the field has been fantastic to see.”
“It’s the right time to do this but also a number of other things alongside that, which is why we are taking the opportunity to rebrand the club at the same time.
“We caveat that by saying this is not about changing the name of the club. The name of the club is Edinburgh and it will stay as Edinburgh. It’s important for us to look to remember our history and heritage. We’ve been here for 145 years and it’s important that we recognise that, so we will be going back to the traditional colours of Edinburgh District, playing in predominantly dark blue [along with a burnt orange colour ‘inspired by the city’s volcanic beginnings at Castle Rock and Arthur’s Seat’] and we’ll be introducing a new logo from next year as well which is redolent of the original District badge.”
So my read of this is that the badge / logo released this week is temporary and a new one is coming to tie in with teh new stadium opening! Not sure that's going to auger too well for the sale of shirts and merchandise if this is the case. Bad enough having a wardrobe full of redundant Black and Red gear without adding to it with some blue and orange gear!
Edinburgh Shark wrote:Surely that's a slip we all make, we say next year when we mean next season?
Wottie wrote:Edinburgh Shark wrote:Surely that's a slip we all make, we say next year when we mean next season?
Actually, that makes sense. Probably just a case of reading it after the reveal!
Wottie wrote:Reading the Offside Line article in detail this morning and noticed this bit:
7. How does this new facility tie-in with the club’s rebranding?
JP: “This is the next step in our transformation as a club. The work Cockers [Richard Cockerill] has done with the performance group during the course of this year has been great, and the transformation of that group and the way they have performed on the field has been fantastic to see.”
“It’s the right time to do this but also a number of other things alongside that, which is why we are taking the opportunity to rebrand the club at the same time.
“We caveat that by saying this is not about changing the name of the club. The name of the club is Edinburgh and it will stay as Edinburgh. It’s important for us to look to remember our history and heritage. We’ve been here for 145 years and it’s important that we recognise that, so we will be going back to the traditional colours of Edinburgh District, playing in predominantly dark blue [along with a burnt orange colour ‘inspired by the city’s volcanic beginnings at Castle Rock and Arthur’s Seat’] and we’ll be introducing a new logo from next year as well which is redolent of the original District badge.”
So my read of this is that the badge / logo released this week is temporary and a new one is coming to tie in with teh new stadium opening! Not sure that's going to auger too well for the sale of shirts and merchandise if this is the case. Bad enough having a wardrobe full of redundant Black and Red gear without adding to it with some blue and orange gear!
macdone wrote:Looks like we are actually going for orange and purple on most of the branding. Will be interesting to see what the strips will be like (although I'm a bit scared).
Seems strange to be moving to blue which is already used by Leinster and Cardiff (not to mention Scotland). Let's hope macron can pull something good out of the bag.
dolf_lundgren wrote:Vernon would be in a chunk I would imagine. They will also have some time a fair bit on contract renewals and upgrades.
I think the whole silver Saturday thing may well put adamlener on the plans to move a 9. There would be a serious revolt if that wa announced now unlesss it was preceded by a big name signing over there.
Hamilton has been long rumoured to be going there. Possibly logistics but they seriously need some decent pr and if he is going they should announce it now.
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