Various folk mentioned it under the previous management, so obviously nothing happened. But I was struck by the sheer range of IRFU-related merchandise on sale in Dublin airport departures this weekend. This may have been due to the international, but I recall seeing a fair bit before on non-international weekends. There was also some Munster stuff and, no doubt, Leinster stuff will have been on sale.
I don't recall having seen any (official) Scotland rugby merchandise on sale at Edinburgh, let alone Embra merchandise. If there indeed isn't any there, it might be worth the SRU talking to BAA travel retail about some sort of arrangement/concession both in Edinburgh and Glasgow airports. Maybe Aberdeen too. Plenty of tourists make a last minute gift purchase in the airport on their return home. I did that for my kids myself in Dublin yesterday and they are now the proud owners of surprisingly good quality Irish rugby hats. They are chuffed that the headgear also comes complete with horns sticking out the top. Scotland/pro team merchandise at various price points for both adults and children could generate quite a good revenue stream. In addition, it might be a good testing ground for new products. More importantly, there are many local people who travel regularly through Edinburgh and Glasgow airports. This could be a good chance to generate some extra revenue while also raising brand awareness of the pro teams among many potential Embra/Glasgow supporters.
Just a thought.