I have a few preliminary results from the Supporters' Club survey on the match day experience at Myreside and BT Murrayfield. In every factor measured BT Murrayfield was given a higher rating than Myreside. The closest factor was Atmosphere During the Match; Myreside had an average rating of 4.2; BT Murrayfield had an average rating of 4.4.
-229 usable responses were collected with 92% of respondents currently attending Edinburgh Rugby matches.
-Over 62% of responses were from people that have been attending ER matches for 6 seasons or more so a large number of responses are from the longer term supporter base of the club.
-70% of the respondents that currently attend ER matches were season ticket holders.
Myreside (192 responses)
-Pre-Match factors were rated between 3.0 and 4.4 out of 10 ; Public Transport the highest, The Castle and Stadium Facilities the lowest (excluding Hospitality & Business Club).
-During the Match factors were rated between 2.6 (Scoreboard) and 4.8 (Seating Areas).
-After the Match factors were rated between 3.0 (The Castle) and 4.1 (Opportunity to Meet Players) (excluding Hospitality and Business Club).
-31% of Myreside attendees state they are likely to recommend to others; 53% say they are unlikely to recommend.
-Club Atmosphere at Myreside was rated at 3.6/10 with Season Ticket holders rating slightly lower and single match ticket purchasers rating higher.
-Overall Myreside was given a rating of 3.7/10, again with STHs slightly lower and single match ticket purchasers higher
BT Murrayfield (216 responses)
-Pre-Match factors were rated between 6.8 and 8.5 out of 10. Public Transport the highest; Food & Drink Provision the lowest (excluding Hospitality and Business Club)
-During the Match factors were rated from 4.4 (Atmosphere) to 8.7 (Scoreboard & Big Screen)
-After the match factors were rated from 7.0 (Food & Drink) to 8.5 (Public Transport)
-80% of attendees are likely to recommend BT Murrayfield for an Edinburgh match. 10% are unlikely to recommend.
-Club Atmosphere at BT Murrayfield was rated at 5.3/10. STHs rated higher and single match tickets lower.
-Overall BT Murrayfield was given a rating of 6.8/10 again with STHs higher and single match ticket purchasers lower.
There is plenty of data in the survey results that should be useful for providing feedback. I am in the process of producing a full report that will be posted to this site.